1) Mission

Rural Returns’ mission is to economically empower Sri Lankan rice farming communities by enabling them to earn higher profits selling sustainably cultivated heirloom rice to global markets.

We do this by identifying clear, sustainable market demand for products unique to those communities. We then build or influence existing  value chains to help those communities retain a greater share of value chain profits. These value chains ultimately reach consumers paying a fair price that enables rural communities to save and invest in themselves.