Seasonal Sale in Colombo - Dec. 21st 2011

posted 2 Dec 2011, 02:20 by Charitha Ratwatte

All are welcome to Rural Returns' first Seasonal Sale of Sri Lankan Heirloom Rice to be held at Nawam Mawatha car park on the 21st of December 2011. Expect special pricing, exclusive gift items and more!

Seasonal Sale notice

Chief Scientific Advisor Dr. C.R. Panabokke profiled in newspapers

posted 2 Jun 2011, 00:51 by Charitha Ratwatte

Rural Returns' Chief Scientific Advisor Dr. C.R. Panabokke, a pioneer and leader in the fields of Soil Science, Agriclulture and  Irrigation, was recently profiled in the Sri Lankan media

Rural Returns Red Rice goes to Alaska!

posted 17 Jun 2010, 10:02 by Charitha Ratwatte

Rural Returns' Sri Lankan heirloom red rice featured in the World Fair Trade Day celebrations at the GrassRoots Fair Trade Store in Anchorage, Alaska.

Participants got to taste Sri Lankan Pachchaperumal red rice in the store, and helped Rural Returns by providing valuable feedback. For more information about the event, please click here and scroll down.

GrassRoots Fair Trade Store
1300 W. Northern Lights Blvd.
Anchorage, Alaska
(view map)

Rural Returns Candidate for Ashoka Changemakers Competition

posted 9 Jun 2010, 12:58 by Charitha Ratwatte

Rural Returns is a candidate for the Ashoka competition "Leveraging Business For Social Change: Building The Field Of Social Business."

Rural Returns Closes First Sale

posted 9 Jun 2010, 12:52 by Charitha Ratwatte

Rural Returns closed its first sale with Essential Living Foods ( of Santa Monica, California on June 5th, 2010.

DC Jayasundera, CEO of Rural Returns Development Organization, negotiated the sale with Mr. Kipp Stroden of Essential Living Foods. The sale constitutes 500lbs of Rural Returns' first shipment of Pachchaperumal Sri Lankan Heirloom Red Rice.

Rural Returns Completes First Shipment

posted 9 Jun 2010, 12:35 by Charitha Ratwatte

Rural Returns completed its first trial shipment of Sri Lankan Heirloom Rice with the arrival of 660Kg of Pachchaperumal red rice in the Port of Los Angeles on June 2nd, 2010. This completed a process that began with Managing Director of Rural Returns (Guarantee) Limited, Sri Lanka, Chari Ratwatte, bringing 20Kg along with his luggage while visiting the U.S. on business in late April 2010.

Deliberate Process

The entires process involved with this first shipment - a "large sample" at a total of 730Kg - was a strategic effort to run through the complete value chain from the farm to the store shelf. As expected, we encountered challenges and delays despite the most rigorous efforts in preparation and planning. The 730Kg shipment of retail-ready 1Kg packets was broken up into 20Kg by air in personal luggage; 50Kg by air freight; and 660Kg by ocean freight. This diversified strategy helped Rural Returns have some packets on hand for immediate business development needs, while also testing out the two main shipping methods likely to be used for future commercial shipment.

Teamwork and Coordination

Ratwatte and DC Jayasundera, CEO of the new Rural Returns Development Organization, U.S.A., coordinated closely throughout the process. Jayasundera handled all U.S. documentation and clearances while Ratwatte did the same in Sri Lanka, apart from coordinating with the Muruthenge Organic Small Farmers' Association, the partner community involved in the cultivation, milling and packaging of this first shipment.

Many more wellwishers supported Rural Returns in the effort as well, including Chairman, J. Charitha Ratwatte Snr. and the wonderful staff at the Sri Lanka Business Development Council.

Rural Returns Director J.D. Bandaranayake new BOI Chief

posted 9 Jun 2010, 12:28 by Charitha Ratwatte

Rural Returns founding Board member Mr. J.D. Bandaranayake assumed duties on 12th May 2010 as the Chairman and Director-General of Sri Lanka's Board of Investments, the apex organization tasked with attracting and facilitating investments in Sri Lanka

Rural Returns Takes Biggest Share of (virtual) Angel Money

posted 13 May 2010, 23:22 by Charitha Ratwatte

Rural Returns came out the Angels' favorite by a sizable margin at Social Enterprise Angels Forum at Social Enterprise Summit 2010. Comments included that we are in exactly the right segment - one set to grow rapidly, in which a judge had just invested in real life.

Rural Returns Overall Favorite at Social Enterprise Summit 2010

posted 13 May 2010, 23:13 by Charitha Ratwatte   [ updated 9 Jun 2010, 13:26 ]

Rural Returns wins Overall "Sweetheart" (Favorite) prize at Social Enterprise Summit for our Social Enterprise Showcase exhibit. The Showcase was themed on "I Left My Heart in San Francisco"

Stanford Social Innovation Fellowships Awarded to Two MBA Students’ Ventures

posted 25 Feb 2010, 02:19 by Charitha Ratwatte   [ updated 25 Feb 2010, 02:22 ]

Business Wire article on Social Innovation Fellowship award - click here

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